Ahrefs is an online toolset utilised for search engine optimisation (SEO) and competitor analysis, which permits users to analyse their website's performance, track keyword rankings, identify backlink opportunities, and research competitors' websites, among other features.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Linkedin Ads is a paid marketing tool that offers access to Linkedin social networks through various sponsored posts and other methods.
Open Graph is a protocol that is used to integrate any web page into the social graph.
OpenResty is a web platform based on nginx which can run Lua scripts using its LuaJIT engine.
SendPulse is an email marketing platform with additional channels: SMS, web push notifications, Facebook and WhatsApp chatbots.