Apache is a free and open-source cross-platform web server software.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
MonsterInsights is the most popular Google Analytics plugin for WordPress.
Open Graph is a protocol that is used to integrate any web page into the social graph.
PHP is a general-purpose scripting language used for web development.
Typed.js is a library that types. It is designed to create typewriter-style animations with ease.
W3 Total Cache (W3TC) improves the SEO and increases website performance and reducing load times by leveraging features like content delivery network (CDN) integration and the latest best practices.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Yoast SEO Premium is a search engine optimisation plugin for WordPress and other platforms.
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.