Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Open Graph is a protocol that is used to integrate any web page into the social graph.
PixelyourSite is now probably the most complex tracking tool for WordPress, managing the Facebook Pixel, Google Analytics, Google Ads Remarketing, Pinterest Tag, Bing Tag, and virtually any other script.
Progressive Web Apps (PWAs) are web apps built and enhanced with modern APIs to deliver enhanced capabilities, reliability, and installability while reaching anyone, anywhere, on any device, all with a single codebase.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
WP Engine is a website hosting provider.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.