Apache is a free and open-source cross-platform web server software.
Bluehost is a large web host known for its WordPress expertise, variety of “one-stop-shop” services, and bargain prices.
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Lightbox is small javascript library used to overlay images on top of the current page.