Ahrefs is an online toolset utilised for search engine optimisation (SEO) and competitor analysis, which permits users to analyse their website's performance, track keyword rankings, identify backlink opportunities, and research competitors' websites, among other features.
Genesis theme is a WordPress theme that has been developed using the Genesis Framework from Studiopress.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Optimize allows you to test variants of web pages and see how they perform.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
MonsterInsights is the most popular Google Analytics plugin for WordPress.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Open Graph is a protocol that is used to integrate any web page into the social graph.
OptinMonster is a lead-generation plugin for WordPress.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RankMath SEO is a search engine optimisation plugin for WordPress.
SiteGround is a web hosting service.
WooCommerce is an open-source ecommerce plugin for WordPress.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
WP Rocket is a caching and performance optimisation plugin to improve the loading speed of WordPress websites.