Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Maps is a web mapping service. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bicycle and air, or public transportation.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
jQuery PJAX is a plugin that uses AJAX and pushState.
Open Graph is a protocol that is used to integrate any web page into the social graph.
OpenResty is a web platform based on nginx which can run Lua scripts using its LuaJIT engine.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.
A modest JavaScript framework for the HTML you already have.
Varnish is a reverse caching proxy.