Drupal is a free and open-source web content management framework.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Snowplow is an open-source behavioral data management platform for businesses.