Ahoy is a Ruby gem that provides simple and powerful analytics for Ruby on Rails applications.
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Phusion Passenger is a free web server and application server with support for Ruby, Python and Node.js.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.
A modest JavaScript framework for the HTML you already have.