Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
PHP is a general-purpose scripting language used for web development.
PrestaShop is a freemium, open-source ecommerce solution, written in the PHP programming language with support for the MySQL database management system.