Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Index Exchange is a customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time.
Mediavine is a full service ad management platform.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Open Graph is a protocol that is used to integrate any web page into the social graph.
OpenX is a programmatic advertising technology company.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
Progressive Web Apps (PWAs) are web apps built and enhanced with modern APIs to deliver enhanced capabilities, reliability, and installability while reaching anyone, anywhere, on any device, all with a single codebase.
Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.
SiteGround is a web hosting service.
Sovrn is a advertising products and services provider for publishers.
TripleLift is an advertising technology company providing native programmatic to buyers and sellers.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.