Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
PHP is a general-purpose scripting language used for web development.
Thrive Architect is the visual page builder for WordPress.
Thrive Ultimatum is a WordPress scarcity marketing plugin with built-in templates and campaign tracking tools from developer Thrive Themes.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.