Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
Lightbox is small javascript library used to overlay images on top of the current page.
ASP.NET is an open-source, server-side web-application framework designed for web development to produce dynamic web pages.