Amazon Application Load Balancer (ALB) distributes incoming application traffic to increase availability and support content-based routing.
DoubleClick for Publishers (DFP) is a hosted ad serving platform that streamlines your ad management.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Hello Bar is a customizable notification bar that draws visitors to an important call to action on the website.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Varnish is a reverse caching proxy.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.