Amazon Application Load Balancer (ALB) distributes incoming application traffic to increase availability and support content-based routing.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
ASP.NET is an open-source, server-side web-application framework designed for web development to produce dynamic web pages.
Open Graph is a protocol that is used to integrate any web page into the social graph.