Google Cloud Trace is a distributed tracing system that collects latency data from applications and displays it in the Google Cloud Console.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.