Ahoy is a Ruby gem that provides simple and powerful analytics for Ruby on Rails applications.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Maps is a web mapping service. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bicycle and air, or public transportation.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Phusion Passenger is a free web server and application server with support for Ruby, Python and Node.js.
Ubuntu is a free and open-source operating system on Linux for the enterprise server, desktop, cloud, and IoT.