Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
jQuery PJAX is a plugin that uses AJAX and pushState.
Open Graph is a protocol that is used to integrate any web page into the social graph.
OpenResty is a web platform based on nginx which can run Lua scripts using its LuaJIT engine.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
A modest JavaScript framework for the HTML you already have.