DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
PHP is a general-purpose scripting language used for web development.