Apache is a free and open-source cross-platform web server software.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Maps is a web mapping service. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bicycle and air, or public transportation.
Google Optimize allows you to test variants of web pages and see how they perform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Varnish is a reverse caching proxy.