Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.
ShareThis provides free engagement and growth tools (e.g., share buttons, follow buttons, and reaction buttons) for site owners.
A modest JavaScript framework for the HTML you already have.