Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Optimize allows you to test variants of web pages and see how they perform.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Phusion Passenger is a free web server and application server with support for Ruby, Python and Node.js.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.