Cowboy is a small, fast, modular HTTP server written in Erlang.
Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Heroku is a cloud platform as a service (PaaS) supporting several programming languages.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.
A modest JavaScript framework for the HTML you already have.
Wistia is designed exclusively to serve companies using video on their websites for marketing, support, and sales.