Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
Open Graph is a protocol that is used to integrate any web page into the social graph.
PHP is a general-purpose scripting language used for web development.
Progressive Web Apps (PWAs) are web apps built and enhanced with modern APIs to deliver enhanced capabilities, reliability, and installability while reaching anyone, anywhere, on any device, all with a single codebase.
A modest JavaScript framework for the HTML you already have.