DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
ASP.NET is an open-source, server-side web-application framework designed for web development to produce dynamic web pages.