Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Phusion Passenger is a free web server and application server with support for Ruby, Python and Node.js.
RackCache is a quick drop-in component to enable HTTP caching for Rack-based applications.
A modest JavaScript framework for the HTML you already have.