Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Apache is a free and open-source cross-platform web server software.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.
Twitter is a 'microblogging' system that allows you to send and receive short posts called tweets.