DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Lightbox is small javascript library used to overlay images on top of the current page.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
PHP is a general-purpose scripting language used for web development.
sIFR is a JavaScript and Adobe Flash dynamic web fonts implementation.