Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Apache is a free and open-source cross-platform web server software.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
WebSite X5 is a tools to create and publish websites.