Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
PHP is a general-purpose scripting language used for web development.
PrestaShop is a freemium, open-source ecommerce solution, written in the PHP programming language with support for the MySQL database management system.
Progressive Web Apps (PWAs) are web apps built and enhanced with modern APIs to deliver enhanced capabilities, reliability, and installability while reaching anyone, anywhere, on any device, all with a single codebase.