Apache is a free and open-source cross-platform web server software.
ExactMetrics (formerly Google Analytics Dashboard for WP) plugin helps you properly setup all the powerful Google Analytics tracking features without writing any code or hiring a developer.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Open Graph is a protocol that is used to integrate any web page into the social graph.
PHP is a general-purpose scripting language used for web development.
Thrive Architect is the visual page builder for WordPress.
Thrive Ultimatum is a WordPress scarcity marketing plugin with built-in templates and campaign tracking tools from developer Thrive Themes.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.