Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Optimize allows you to test variants of web pages and see how they perform.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Oracle BlueKai is a cloud-based big data platform that enables companies to personalise online, offline, and mobile marketing campaigns.
Ubuntu is a free and open-source operating system on Linux for the enterprise server, desktop, cloud, and IoT.