Apache is a free and open-source cross-platform web server software.
Google Analytics is a free web analytics service that tracks and reports website traffic.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Lightbox is small javascript library used to overlay images on top of the current page.
PHP is a general-purpose scripting language used for web development.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.