DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Geniee is an ad technology company.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
SWFObject is an open-source JavaScript library used to embed Adobe Flash content onto web pages.
Varnish is a reverse caching proxy.