Apache is a free and open-source cross-platform web server software.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Phusion Passenger is a free web server and application server with support for Ruby, Python and Node.js.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.