Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
PHP is a general-purpose scripting language used for web development.
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
WPMU DEV Smush is a WordPress plugin that allows you to optimise images without losing quality.