Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Open Graph is a protocol that is used to integrate any web page into the social graph.
OpenResty is a web platform based on nginx which can run Lua scripts using its LuaJIT engine.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Varnish is a reverse caching proxy.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.