Amazon Application Load Balancer (ALB) distributes incoming application traffic to increase availability and support content-based routing.
Google Analytics is a free web analytics service that tracks and reports website traffic.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Lucky Orange is a conversion optimisation tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.