Azure is a cloud computing service for building, testing, deploying, and managing applications and services through Microsoft-managed data centers.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
Lucky Orange is a conversion optimisation tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.
Open Graph is a protocol that is used to integrate any web page into the social graph.