Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
jQuery PJAX is a plugin that uses AJAX and pushState.
Open Graph is a protocol that is used to integrate any web page into the social graph.
OpenResty is a web platform based on nginx which can run Lua scripts using its LuaJIT engine.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.
A modest JavaScript framework for the HTML you already have.
Varnish is a reverse caching proxy.