Ahoy is a Ruby gem that provides simple and powerful analytics for Ruby on Rails applications.
Cowboy is a small, fast, modular HTTP server written in Erlang.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Heroku is a cloud platform as a service (PaaS) supporting several programming languages.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
A modest JavaScript framework for the HTML you already have.
Stripe offers online payment processing for internet businesses as well as fraud prevention, invoicing and subscription management.