Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Shopware is an enterprise-level ecommerce platform.
A modest JavaScript framework for the HTML you already have.