Apache is a free and open-source cross-platform web server software.
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Lightbox is small javascript library used to overlay images on top of the current page.
PHP is a general-purpose scripting language used for web development.
Prototype is a JavaScript Framework that aims to ease development of web applications.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.