Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Snowplow is an open-source behavioral data management platform for businesses.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Twenty Fifteen is the default WordPress theme for 2015.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.