Cowboy is a small, fast, modular HTTP server written in Erlang.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Heroku is a cloud platform as a service (PaaS) supporting several programming languages.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Pingdom RUM(Real User Monitoring) is a feature of the Pingdom website monitoring and performance testing service. RUM enables you to collect and analyse data on how real users are experiencing your website.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.