Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Polyfill is a service which accepts a request for a set of browser features and returns only the polyfills that are needed by the requesting browser.
Progressive Web Apps (PWAs) are web apps built and enhanced with modern APIs to deliver enhanced capabilities, reliability, and installability while reaching anyone, anywhere, on any device, all with a single codebase.
A modest JavaScript framework for the HTML you already have.