Cowboy is a small, fast, modular HTTP server written in Erlang.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Fomo is a social proof marketing platform.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Optimize allows you to test variants of web pages and see how they perform.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Heroku is a cloud platform as a service (PaaS) supporting several programming languages.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Linkedin Ads is a paid marketing tool that offers access to Linkedin social networks through various sponsored posts and other methods.
Open Graph is a protocol that is used to integrate any web page into the social graph.