Ahrefs is an online toolset utilised for search engine optimisation (SEO) and competitor analysis, which permits users to analyse their website's performance, track keyword rankings, identify backlink opportunities, and research competitors' websites, among other features.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Hello Bar is a customizable notification bar that draws visitors to an important call to action on the website.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
ASP.NET is an open-source, server-side web-application framework designed for web development to produce dynamic web pages.
Open Graph is a protocol that is used to integrate any web page into the social graph.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.