Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Optimize allows you to test variants of web pages and see how they perform.
Linkedin Ads is a paid marketing tool that offers access to Linkedin social networks through various sponsored posts and other methods.
Next.js is a React framework for developing single page Javascript applications.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.