Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
A modest JavaScript framework for the HTML you already have.