Express is a web application framework for Node.js, released as free and open-source software under the MIT License. It is designed for building web applications and APIs.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
Open Graph is a protocol that is used to integrate any web page into the social graph.